Using the right keywords are important, but don’t let this drive your content.  It’s important to remember what your first goal should be and not your second.  Your first goal is write and provide useful content to people who do find your content.  Your second goal is for search engines to rank it well.

So, how can this be done?  Start by thinking about what your keywords are for your content.  Once you have your keywords decided, create a title for your content and integrate your keywords into them.  Make sure your title is intuitive, keyword rich, and catches people’s eye.  This can be done through good keywords, a secret, and/or a descriptive title describing exactly what the user wants. Read more »