Do I believe in SEO?� Absolutely I do.� Do I believe in link popularity?� Absolutely I do.� Do I believe in targeted keywords?� Absolutely I do.� Do I think it�s the most important thing?� No, I don�t.� I am going to reveal to you the true method to a successful website on the Internet!
Being well ranked in Google on specific keywords is good.� Incoming links, both reciprocal links and one-way links are great.� But it will only really pay dividends after you�ve focused on success, the true way.
Let me ask you a question, how did you learn about Google?� How did you stumble upon Facebook?� What about Twitter?� I could go on and on and I bet for almost every one I ask you, your answer will NOT be a search engine.
Think back, how did you hear about it?� I heard about Google through a friend, same with Facebook.� Twitter I heard about on the news and not even web based news, but on the TV!
Are you starting to understand what I�m getting at?� Word of mouth is the key to success.� Word of mouth will by far out succeed top Google rankings.� As word spreads, it will only spread faster over time.� As people talk about, people will start linking to you, not because you�ve asked them to, but because they want to.� They want to share with the world how great your website is.
This is the true power to being successful online.� You won�t even have to worry about doing search engine optimization.� Your website will SEO itself by people wanting to go to your site, wanting to link to your website.
Let me tell you about a website I created a while ago.� It allows users to browse the TV guide and add their favorite TV shows to a notification list.� Hours before the show will be airing; the service will send you a text message to your cell phone.� The website is called �What�s On TV Now�.� It�s a great little service especially if you are like me and cannot remember when all of your favorite TV shows air.
Now the question comes, how can I make my website spread through word of mouth?� It�s not as hard as you think; it�s as literal as the term.� When you go out, talk to people; tell them about your website.� It will be a lot more affective then SEO because you will have their attention for much more than 5-15 seconds.
Word of mouth is just a phrase; it doesn�t actually have to be verbally stated.� As you may have noticed, I just told you about a website of mine that is listed on Google, but it will never receive the attention as you just gave it now with my one paragraph description.� Other ways to share could be: write a note on your Twitter or your Facebook status.� More importantly, tell your friends about it, encourage them to help you spread the word and it will happen.
�If you build it, they will come�.� I think this quote is quite fitting for this article.� They will come, they may not come easily, but if you spread the word, people will find it.� As people like it, they will continue to spread the word.� Ensure your website makes it easy to perform viral marketing by adding �Email to a Friend� button or the social networking buttons, �Add This� or �Share This�, etc�
If you�ve found this article useful, use the social networking buttons on this site and tell your friends! Published on Jun 15, 2009 Tags: SEO (Search Engine Optimization)
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